Many websites have superhuman abilities that are often only found in superheroes. Not laser sight, superhuman speed, or the capacity to look decent in spandex. Instead, the unique skill that many websites have is the power of invisibility. In terms of our online presence, what would offer us limitless potential in our personal lives could be better. Few things are more annoying than investing a lot of effort into a website only to have no traffic because no one can find it.

Search Engine Optimization in WordPress is the remedy—or, if you prefer, the kryptonite—to this invisibility. We increase the likelihood that people will find us and give us the traffic we deserve when we make it simple for search engines to find and properly categorize our content.

Many newbie’s imagine SEO to be Pandora’s box. They believe it calls for unfathomable ninja-like abilities, years of expertise, and access to Google’s corporate offices. However, optimizing WordPress for SEO involves organizing your material so readers and search engines can grasp its purpose.

WordPress is already among the top content management systems—if not the best—in search engine optimization out of the gate. Even though that is the case, there are a few easy actions you can do to optimize your content for search engines significantly. This lesson will cover creating a strong SEO foundation for your website to increase visibility.

Pick a theme that’s optimized.

A solid theme is a foundation for all optimization efforts. You want your WordPress site to have smart design architecture and clean, efficient code. I fervently advise using a theme constructed on the Genesis framework, which has essentially become the industry standard, to accomplish this.

Since the majority of the major players in the WordPress industry use Genesis, it is highly recommended. Examples include Matt Mullenweg, the creator of WordPress, and Yoast, the creator of the WordPress SEO by Yoast plugin (more on that below). Oh, and Matt Cutts, the spokesperson for Google’s search engine optimization team, also uses Genesis. If that isn’t a recommendation, then what is?

WordPress plugins for SEO

Next, you require an SEO plugin after covering all your bases with an SEO-friendly theme. You can modify your website’s content and design using these plugins, which makes it stand out in search engine results. The most popular WordPress plugins for search engine optimization are listed below. Although there are more, these two stand as the benchmark for optimizing WordPress for SEO.

XML Sitemap

The purpose of sitemaps is to inform Google and other search engines when your website has been updated. Both of the SEO plugins on this list will automatically create sitemaps for your website and submit them to Google, Bing, and (optionally) other services. This is wise since it informs the search engines directly about your website and new content rather than waiting for their spiders to discover your website and index it accidentally.

While Yoast’s plugin creates a sitemap immediately after installation, the All in One SEO Pack requires you to activate this feature manually. Go to All in One SEO > Feature Manager to accomplish this. There, select “activate” next to the XML sitemaps option.

Description in Meta

It’s time to concentrate on the meta descriptions of your content now that it has a suitable title. Below the article’s primary title and link in search engine results pages, this section appears in black. One of the most crucial components for good ranking is the meta description. Both SEO plugins can be placed in the same spot as the title.

If you don’t include a meta description, the first few sentences of your content will be displayed in search results. This is a bad idea because the first sentence of a blog post might be an introduction and not relate to the content at all.

Using the tips above, you should give your website a solid basis for search engine optimization in WordPress and increase its visibility. You can see that voodoo is not involved. It simply offers Google and other firms the details they require to comprehend the subject matter of your content. You can improve your chances of ranking well and shedding your anonymity by optimizing the key areas of your website.

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