Influencer marketing is a type of social media marketing that depends on endorsements and product mentions from influencers–people with a significant social following– at a most basic level and is regarded as experts in their field. Because social influencers have a high degree of trust with their followers, their recommendations function as social proof for your brand’s potential customers, influencer marketing works.
Nano influencers India are Instagram users with a following of 1,000 to 5,000 people. Their Instagram profiles aren’t beautiful or polished, and their images aren’t staged or edited with dozens of filters. They give you the impression of being the “guy next door.” Nano-influencers on Instagram were able to engage up to 8.7% of their audience, compared to just 1.7 percent for celebrity influencers, according to a recent divide poll.
Reasons behind the rise of influencer marketing
Influencers with a small audience are known as nano-influencers. These aren’t celebrities with millions of followers on social media, but ordinary people who have captured the attention of an audience with their distinctive and interesting material. Such influencers can have a following of 1,000 to 10,000 people who are interested in a specific specialty. Some of the main reasons are:-
Increase in digital media consumption:
Between 2012 and 2018, social media usage increased from 5 hours 37 minutes to 6 hours 45 minutes per person. Generation Z, which spans the ages of 16 to 24, has an even greater rate of consumption. A typical day’s intake for these young people is stated to be 7 hours and 44 minutes.
Nano-influencers have a niche:
Each nano-influencer creates a certain type of content and hence has a specific audience group to which businesses may easily reach out. This simplified audience is beneficial to companies in that it allows them to get better returns with less expenditure.
A target market that has faith in the brand ambassador:
Nano-influencers connect with a small number of individuals on a regular basis and work to build an online friendship built on admiration and trust. This is where brands take advantage of the chance to build strong word-of-mouth. The public trusts influencers, and influencers, in turn, tend to advocate only the companies in which they believe.
Nano-influencers are highly cost-effective and charge a fraction of what a celebrity or well-known face would. However, because of their focused reach, they reach the masses and are more directly associated with their audience than a superstar with millions of followers, which helps the business convert leads into purchases.
Benefits of nano-influencers
Nano-influencers have a higher level of engagement with their audience:-
Because they have a smaller following, meaningful contact and connection are simpler to build. Nano-influencers are more likely to respond to virtually every comment with genuine responses.
Their rate of involvement is greater:
As previously stated, nano-influencer engagement and hence reach is higher than that of other influencer categories, implying that their followers are more likely to view a sponsored post. Micro influencer Platform gives you another option to go for influencer marketing an affordable or budget-friendly rate.
They have a higher level of trust among their followers:
Because of their smaller following and the sort of material they provide, nano-influencers are more relatable to their followers, who see them as a friend. which set of u.s. presidents have descendants who are married to each other?