7 Digital Marketing Trends to Watch Out for in 2020
Digital Marketing has become an essential element of online businesses. Various eCommerce retailers are looking for new strategies to up their brand. Digital marketing helps these eCommerce retailers in making their brands famous.
Every year there are some new trends in digital marketing, and some old ones vanish. Digital marketers keep a sharp eye on every new trend to make their digital marketing strategies accordingly. The year 2020 is not different. There are some new trends rising, while some others are consistently popular.
We will discuss some digital marketing trends which are going to be crucial for digital marketing campaigns in the year 2020 and further. We will take a look at many digital marketing trends for the year 2020 in this article. These trends are given below:
Immense Increase in Use of Voice Search
General users are turning towards voice-powered search. The use of voice search is also increasing because of smart AI assistants like Alexa, Cortana, Google Home, and Siri. Voice assistant powered smartphones are also a reason behind the increased use of voice search. According to recent stats, the voice recognition industry will be valued at 601 million dollars by the end of the year 2019. 2020 will see a further increase in voice search.
A lot of people prefer voice search instead of text search because the voice search is easy and quick. Another good thing about voice search for general users is the results are also answered invoice. This means more effective SEO efforts are needed. Local SEO is getting advantage of this voice search trend. The rise of voice search is triggering the change of approach in SEO strategies. Businesses are compelled to provide compact answers to the questions about their products by users due to the use of voice search.
Influencers Powered Marketing
If you have a substantial following like from the hundred thousand to the millions, you’re effectively an influencer. Using your brand on platforms like youtube, for example, is an effective way to spread the news regardless of the niche, cooking, beauty, prank calling, tech reviews. Leverage is the inherent advantage of being an influencer.
Digital marketing won’t remain limited to optimization strategies in 2020. People look towards the various types of influencers for inspiration. Ecommerce retailers, especially B2C retailers, have taken note of this mentality, and they are incorporating mass and micro-influencers in their marketing campaigns for a better number of conversions.
Multiple companies are launching their platforms for the outreach of influencers. There are various platforms and websites which link advertisers with top industry influencers for marketing campaigns. These platforms include Upfluencer and Hyper.
According to research, this influencer marketing trend will go further, and it would become an essential element in the success of ecommerce brands. Recent statistics also reflect the same, as stated by the research agencies, the global influencer industry market is valued at $5 billion in 2019, and it can go up to 10 billion dollars in the year 2020.
Featured Snippets
After recent updates, Google shows some content in a featured box on the first page of search results. A lot of digital marketers are now making efforts to feature their content in the box. It’s easy to get your content featured in featured snippets. All you have to is to focus on the structured schema markup language.
It was a very underestimated element in SEO till now, but now it is identified as a powerful SEO tool to set the competition apart. The markup tags used in structured schema markup languages are understood by Google. Google understands the structure of your page and features it in the box if it is relevant to the asked query. If you are not pro in SEO, Prepostseo tools can help you out. It offers more than 100 free SEO tools, for pro and beginners.
More Use of Chatbots
The trend of using chatbots for communication will continue. Many companies would try to improve their chatbots to enhance their customer response system. Chatbots are proved to be really effective in giving an early response to visitors and interacting with customers.
The technology enhancements have enabled chatbots to communicate naturally with people visiting the ecommerce website and can give answers to plenty of questions in real-time. Chatbots are programmed to communicate verbally or chat window to help users in identifying their desired product.
Moreover, chatbots are a cheaper way to handle the process of monitoring and interacting with visitors. Hiring an individual for this purpose could be really expensive, and it will also increase the chances of several customer queries remaining unanswered.
Chatbots help you in saving time and sometimes creating more conversions. Quick answers can lead to quick decisions. Customers are satisfied with personalized service and a quick response due to chatbots. Chatbots provide clear and detailed responses to the customers and thus increase overall conversions.
The Rise of Private Messaging Apps for Customer Interaction
Many companies have already shifted their focus to provide more personalized communication to their customers. They are using private messaging apps instead of emails to communicate and interact with their customers. Whatsapp, Viber, and WeChat are some leading private messaging app, and a considerable number of ecommerce retailers are already using these apps for their business.
‘Whatsapp Business’ app is a smart solution for business. It enables you to give a detailed response incorporating answers to FAQs regarding your business as soon as individual customers contact you for information. Similarly, WeChat has developed its own payment system, the ‘WeChat Pay’ which enables you to collect payments from customers directly through the messaging app.
The year 2020 will see a rise in the use of private messaging apps for business instead of emails. Ecommerce retail companies have already turned their focus towards making the better use of private messaging apps for enhanced business procedures.
Personalized Suggestions
A lot of users like personalized experience while shopping on the web. Only a few companies like Amazon have deployed personalized suggestions. These personalized suggestion tactics are effective in upselling various relevant products.
Personalization while shopping on an ecommerce site is product suggestions according to the interest or shopping history of specific individuals. This tactic is proven really helpful in creating more conversions. General customers are also appreciating this personalization and want to see more from ecommerce retailers.
Augmented and Virtual reality for Marketing
People always appreciate new ideas. AR and VR technologies have opened up a new horizon for the digital marketing world. More companies are looking to launch AR and VR marketing initiatives to follow the trend.
These initiatives give something new to people. General users also support these kinds of initiatives by using the product of companies that are introducing enhanced technology solutions for marketing purposes. AR and VR technology are also the reason for enhanced user experience. This improved user experience compels them to try the products and purchase them for use. AR, however, is more dominant than VR when it comes to digital marketing.
Final Words
We have discussed some important marketing trends which are going to rule the year 2020. These trends will shape a new digital marketing approach in the coming year. As a digital marketer, make sure to adapt to these new trends to enjoy better ecommerce business. Good luck!
