User interface design or user experience (UI/UX) design is the specialty of designing user interfaces for a system or product, with the intent of enhancing the usability and the user experience. It deals with the process of improving the app’s look and interaction with the users and improving the overall experience, and interaction with the application or website, in order to provide maximum customer satisfaction.
The demand for this booming field has exponentially increased in the job market. Brands build their identity through websites, applications, and interfaces designed by UI/UX designers.
As a specialized field of UX design, Interaction design is the highest-paid design job in India. This particular field involves designers examining how a user and a product interact with each other. They pay attention to the slightest detail in the interaction to enhance the overall outcome.
User Experience Design is a unique program at Avantika University, which is centered on indulging the students in a digital environment to help them understand the ever-changing technologies. The program focuses on user-centered research as a starting point of designing a contextual, personalized, and emotional digital interface that makes any environment more comprehendible and usable. Avantika University is one of the top ranked B.Des UX Design College in Madhya Pradesh The course will expose the young learners to the various digital and research tools, and the critical and creative concepts that will help design an excellent experience.
UX design remains one of the highest-paying design jobs in India. According to PayScale, a UX designer’s average base salary lies between INR 6 – 7 lakhs annually, and a new designer in this field can also earn up to an average of INR 4 – 5 lakhs per year. Metro cities like Bangalore, Gurgaon, Pune, Mumbai, etc. and Tier-2 cities like Indore, Bhopal, Nagpur, Lucknow, Jaipur, Chandigarh, etc. are recommended hotspots for UX designers in India seeking jobs with high paychecks.
Since websites and apps are trending as the quickest forums to communicate with customers, there is a need for designers specializing in Information Architecture. Information architecture deals with structuring all the content across a website or an app. Their goal is to ensure a positive user experience by making the information accessible, legible, logical, and structured.
This field of design not only benefits hard core designers, but also those solely interested in UX writing. When navigating any digital product/interface, the user relies on written information provided to guide them. A UX writer plans this piece of information, ensuring that every detail of text the user comes across facilitates them in their journey.
Unlike the specialties in the UX field, Visual Design is another domain that is highly paying and growing exponentially simultaneously. It focuses on creating pixel-perfect interfaces that are consistent with the rest of the product. Indian companies have started realizing the importance of aesthetics in the modern world, hence providing new opportunities for UI designers to flourish. They design the slightest details ranging from small icons to designing advanced level graphics for the interfaces. Any brand requires visual language to make itself unique, and UI designers work on fulfilling it.
In today’s technology-driven world, brands or new start-ups require a strong and appealing digital/physical identity to connect with their customers and sustain them. Hence, the future for this field of design in a developing country like ours remains bright and promising.