What makes you, YOU? It’s everything from your appearance and style to personality and thoughts! Let me break it down: “Your personal identity consists of the things that make you stand out in a crowd. You have a peculiar way of speaking and moving, laughing and dressing that people associate with.” Now let’s think about this through marketing lenses…you want others recognize your brand
The power of branding is something every person should consider when they are trying to establish themselves within an industry or market. What does one do though if their name isn’t like all other names on Earth (unique)? That answer would be easy for most — create another identifier for yourself so as not blend into the masses but become memorable instead; i.e., Knowing the importance of a brand, you must have an unforgettable logo that stands out within your industry. You want to establish clear values and identify what makes you different from other companies in your field. Knowing how important a strong brand identity is for any company’s success, let us explore some ways on how we can create one! We’ll talk about several things including having an identifiable logo as well as creating certain personality traits along with core morals which set apart our business from others in the same niche market.
What is Brand Identity?
You create your brand and image by the way you communicate with customers. Your goal is to make a positive impression on them, even after they’ve bought from you once or twice already. Your product or service leaves an impression on customers that lasts long after each transaction has been completed between both parties. You want this lasting memory of their interactions together to be one of positivity in order for it reassure people about purchasing from your company again in the future.
A brand identity shapes that impression — it’s who you are and your values as a company. It’s how you communicate your product, and the catalyst that sparks the emotions you want customers to feel each time they interact with your brand.
What makes a strong brand identity?
- Logo – Through your logo, you can convey feelings that are associated with it. For example, if Coca Cola had a lemon instead of the polar bear, then I might associate thirstiness towards something cold and refreshing rather than happiness or joy. The “feeling” in question is what they want people to think about when looking at their product so customers have an association between its brand identity and themselves as well as being part of the community surrounding them by buying this good/service over another one similar but not representing how Coke wants consumers feeling through their design choices on logos etc
- Brand Credibility – Maintaining your brand identity consistently is an essential part of building trust. It strengthens our position in the marketplace and establishes credibility among customers which will allow us to become more successful over time
- Your company’s mission and values are an important part of your brand identity. Think about what you want your business to accomplish, how you should act or treat others while working together, and the culture that works best for this type of work environment in order to create a cohesive vision for these things.
What Goes Into Creating a Strong Brand Identity?
While brand identity varies based on your industry and what product or service you’re providing, it usually consists of a mix of the following:
1 USPs –A clear value proposition includes customer-centric benefits. It should include what your company does, its key benefits and differentiators.
2 Tonality – Your brand should have a consistent tone and voice, like how people communicate with their friends. For example: if you use humor in one channel (e.g., social media), then your other channels shouldn’t be boring or serious; instead, they should also include some form of humor or creativity to keep things lively!
3 Logos – Great logos are meaningful. To create one, hire external help to brainstorm ideas and follow best design practices. But if you’re going to do it yourself, keep in mind these principles of great logo design:
Simple – Your logo should give a clear sense of who you are without being too cluttered.
Memorable – Is your logo easily recalled, even after a glance? Think of the more prominent brands’ logos that are etched into your mind for inspiration.
Timeless – Your logo should be timeless but not too outdated in case it gets trendy.
4 Unique color palette – To create a unique color palette, consider choosing three colors for your brand. These should represent the personality of your business:
The base is usually one of two different types depending on what you are specifically trying to do. If you want people to notice it right away then use bright bold pigments that pop off any surface they are placed on and if you would like them too blend in more with their surroundings choose pastel matte shades instead. Next pick an accent which can be either very similar or completely contrasting from the original chosen base colour this will help draw attention towards other elements within your design by creating contrast between textures used also make sure its not hard core because again we don’t want too much negative space but rather enough so everything flows together smoothly while.
5 Choose your typography – Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. When choosing a typeface for your brand’s logo or writing material it will determine how people perceive you based on personality traits that are associated with certain fonts. Have a set typography social media marketing strategy
6 Consistent graphics – Keeping graphic elements consistent is important for a brand’s identity. Using templates ensures that all aspects of your campaign align well with each other and the necessary information will be present in every ad or email you create.